Host: coreportrait.ca

Core Portrait's Central Model

The Offer - Sustainable Scale

Founders are often hit a ceiling because they are reliant on their own capacity to deliver. Core Portrait offers helps founders build a sustainable business that can scale beyond their individual capacity by offering services in these three areas:

• Job shadowing and engagement with the founder and their team, to identify the core identities and principles (First two levels of the Coherence Model)
• Building on insights gained, ideas/assets and stories/messages are created and published using strong brand reporting, content marketing and content strategy, in a scalable structured content system. (Middle two levels of the Coherence Model)
• Building on the the steps before, measuring progress towards perception influence and results occurs. (Last two levels of the Coherence Model)

The How - Coherence Model

This pyramid model illustrates how uncontrollable outcomes (results & perceptions) can be influenced by content (messages & ideas) based on a coherent system (operations & values). Incongruency can arise when an entity's systems are not aligned, one part of the system acts one way, another creates misaligned content, all the while perceptions are negatively affected and results become unfavorable. When all functions align, the organization is coherent and positive results are more likely to be achieved because what is promised is more likely to be delivered.